About Us

2018

From Corporate to Crunch

In 2018, Brad and Katie traded their corporate careers for an entrepreneurial leap of faith. They cashed in their 401(k)s, left Chicago for Michigan, sold their car, and purchased a Ford Transit van, the first “company vehicle” for what would become Chunk Nibbles. Production began in a shared hourly kitchen late into the night, with sales happening at local farmers markets and door-to-door to grocery stores. By year’s end, they landed their first major local retail partner, Busch’s.

2019

First Flavors, First Distributor

The following year marked a new level of growth. Chunk Nibbles moved into its first official leased kitchen and hired its first paid employee, while friends and family continued to lend their support. Two new flavors- S’mores and Peanut Butter Chocolate joined the lineup, packaging was upgraded to digitally printed bags, and the brand partnered with its first distributor.

Square pastry with brown swirls on top, possibly a piece of cake or bread.

Two people in a kitchen holding a tray of food, one smiling and the other looking surprised.

Close-up of a pink and cream-colored popcorn-like object.

Person holding a Chunk cookie box in front of a pink background.

A close-up of a textured, beige, irregularly shaped object.

2020

Pivoting Through the Pandemic

When the pandemic disrupted supply chains and their distributor dropped them, Chunk Nibbles pivoted quickly. The team shifted focus to direct-to-consumer sales, supplying companies with snack packages for remote employees. This adaptability kept the business going through uncertain times and led to the launch of a new 2 oz snack pack size.

Illustration of a van with 'Chunk Nibbles' branding and snack images.

Two people standing at a booth displaying Chunk Nibbles snacks outdoors.

2021

Big Break on Live TV

Momentum picked back up when Chunk Nibbles won QVC/HSN’s “Big Ticket Find” competition, selling directly from their home kitchen on live television. The flavor portfolio expanded again with the addition of Strawberry and the brand’s first seasonal flavor, Peppermint.

Two people holding packets of snack clusters in various flavors.

Bowl of snack mix on a table with holiday decorations and a snack package.

2022

Scaling Up with Machines & Milestones

In 2022, hand-packing became a thing of the past with the purchase of their first packaging machine. Chunk Nibbles secured another major multi-state retail partner, made its debut at the Sweets & Snacks Expo as a category finalist for the Vanilla flavor, and added another distribution partner. The year also saw the launch of the Apple Cinnamon flavor, a team of nine employees, and placement in 1,000 retail locations.

Animated characters smiling and posing with peace signs in front of boxes labeled 'CHUNK Sweet.'

Person wearing apron and hairnet spreading food on a tray in a kitchen setting.

2023

National Recognition & Rapid Growth

Expansion continued with a move into a 14,000 sq. ft. facility and growth to more than 3,000 retail locations. The company’s Apple Cinnamon flavor won Sweets & Snacks Best in Show, and Chunk Nibbles earned recognition as one of Michigan’s Top 50 Companies to Watch. They also claimed the title of Michigan’s Favorite Snack. By the end of the year, the team had grown to 11 employees.

Person wearing gloves handling ground meat mixture.

Person in a hairnet and gloves pouring liquid into a large container.

2024

TikTok Fame & Toffee Launch

The brand saw a surge in attention after going viral on TikTok. A new flavor, Toffee, hit the shelves, while co-founder Brad was named to Hour Media x DBusiness’s “30 in Their 30s to Know.” With new distribution partners, Chunk Nibbles expanded into 4,000 retail locations nationwide.

Three people in swimsuits with a unicorn float and snack bag.

Two people sitting back-to-back in front of stacked snack boxes.

2025

5,000 Stores Strong

Chunk Nibbles kicked off 2025 by growing its team even further and winning its category at Sweets & Snacks for the Toffee flavor. Retail presence reached 5,000 locations across the country, cementing the brand’s place in the national snack market.